"Everyone Needs a Cheer"
Client Studies
Goal: KB Bank wanted to bring more cheer to it's customers leading up to the World Hockey Championships in Prague in May 2024.
Action: They brought in Cameron to elevate fan fun, cheer, community and fans hearts by having him perform at events, media promotions, commercials, video campaigns, special speaking events, Cheer Campaigns, social media, talk shows, and so much more. It was a big campaign with many elements, moving parts, and creative PR.
Result: KB and Czech won GOLD!
Goal: Energize and IGNITE a spark in sales leaders at the end of a 3-day on-site event.
Action: Fearless leader, Lisa Messina, was wrapping up the program with highlights, then started into an intentionally boring discussion about sales figures. At this point, posing as one of the sales team in the crowd, I heckled her with a loud "Let's spice this up! This is no way to end such a fun three days!" I got everyone up dancing and celebrating...it was ON!
Result: With remote being the new norm, companies now have an even more challenging place for keeping their teams inspired, connected, and acknowledged. Lisa cares a lot about her team and wants to inspire them, so she wanted to close her event by igniting the team creatively and freshly. And that is exactly what we did!
Goal: Energize and SHOCK the room to IGNITE a spark in sales leaders. Create a team spirit, create a fun, engaged place to be part of, create a dynamic team setting where people can thrive.
Action: In each setting we did a dance party, Q&A, and ended up with a big challenge to the team. They didn't want to let the team know I was coming to make them remember it, but most importantly to celebrate the INDEED spirit.
Result: It worked each time. We even did a dance off for tickets to the US Open while I was in the NY Office, and took a picture with the Indeed shirt on for charity.
Goal: To amp up special galas for the likes of comedians Homie Mandel, Sarah Silverman, Trevor Noah, Dane Cook, Russell Peters, and Jimmy Carr, with extra energy and spontaneous fun.
Action: I would start seated in the crowd, then surprise the room with my dancing, t-shirt twirls, and engaging crowd fun, and kickoff the show onstage.
Result: We brought the same fun and off-the-charts energy in Montreal, all the way to JFL's 10th anniversary in Sydney, Australia. Pretty unreal for to be able to perform at the Sydney Opera House!
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Goal: Closing keynote speaker for Conclave 2022, a three-day educational conference for members of the American Gem Society. Inspire attendees and reignite their energy so that attendees leave with renewed energy and spirit ready to instill all the lessons learned during Conclave 2022.
Action: Come in from the back of the room and bring the energy and fun up by getting 580 people on their feet dancing, clapping, and singing along. We shared laughs, and heartfelt moments. We asked everyone in the room- what’s the ONE thing in your life you’ve always wanted to get up for, but haven’t yet,...
Result: We engaged the audience with interactive questions, had an epic dance contest, and ended with Malcolm sharing the best example of the POWER OF CHEER!
Speaking Reels
GET INSPIRED
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