If you're a sports fan or have been on the internet, there's a good chance you've seen Cameron Hughes do his thing: firing up an entire arena full of fans via questionable dance moves, free t-shirts, and a seemingly endless supply of enthusiastic energy. After all, he's the world's only professional crowd energizer. Over 30 years, Cameron's worked the aisles from a 1994 Ottawa Senators game to the Olympics and NBA Finals. KING of CHEER is the inspirational tale of how it all came to be.
Starting from humble roots in Ottawa, Canada, discover how a big kid got cut from his high school basketball team but went on to bring fans to their feet across the globe—including five NBA Finals.
Cameron overcame dealing with ADHD, failing out of college (as class president!), massive rejection as he tried to 'make it,' and most devastatingly, the tragic loss of his mom, his biggest cheerleader, while in high school.
With the loving support of friends and family, he got up, showed up, and took risks to follow his vision. Using his unorthodox brand of connecting and inspiring people, he ignited the world's highest-profile events.
He's cracked up Roger Federer, had a center-court dance-off with Novak Djokovic at the US Open, and somehow rode shotgun in Cleveland's NBA championship parade with Machine Gun Kelly.
At its heart, KING of CHEER is about showing up when it's hard — getting cut, failing out, losing his mom in high school — and finding a reason to cheer anyway. Cameron's story will inspire you to cheer a little louder, smile a little wider, dance a little crazier, and become your biggest fan.
“When we talk about sports and entertainment, we often think of people either in the actual main performance role or on the executive side, but if you've ever been to an entertainment event: there is so much more happening. Cameron is one of those guys telling THAT story. It's a great sports story, and a great human story.”
“I've never seen anyone get a crowd buzzing like Cameron. His new book has the same passion and energy he brings to the games.”
“Cameron shows you that life is wild and beautiful, that you can truly get up and dance at any moment, and how you too, can be a raving fan of yourself and others. The world needs this book right now!”
The true story of the world's only professional crowd energizer: 30 years, 1,500+ events, 30+ countries. Read how a kid cut from his high school basketball team ended up igniting 2 Olympic Games and 5 NBA Finals. Hardcover, paperback, and Audible — with 20+ guest narrators.
